Professional Experience
My education from the Leeds School of Business and professional experience from Resident Home and Easy Event Planning has improved my expertise in content creation, social media strategy, and performance analysis. I craft engaging copy, build community-driven social media campaigns, and manage affiliate and influencer partnerships to expand brand reach.
Affiliate and Influencer Marketing
Affiliate and Influencer Marketing
During my internship with Resident Home, I familiarized myself with finding the right partners for specific campaigns and targeting niche groups of potential buyers. By evaluating affiliate and creator applications and managing influencer relationships, I know how to drive brand growth using social media platforms such as TikTok, Instagram, and YouTube. When finding the right partner for a specific campaign, looking at the brand as a whole is essential. When looking for creators, I need to look at their audience, how they interact with them, and how their audience interacts with them.
The left image features an Instagram post from a creator for one of Resident’s brands, Nectar Sleep.
Content Creation and Copywriting
Content Creation and Copywriting
At my internship at Easy Event Planning, I wrote drafts of various party planning ideas across multiple platforms, including Google Docs and WordPress, using affiliate programs like Amazon and Etsy. I excelled in my ability to craft engaging copy to drive engagement within the blog and use keyword placement to expand our reach within Google.
Click the image for a blog post I crafted through cross-functional collaboration. I checked for quality assurance within the original work and contributed my original ideas with updated affiliate links and keyword placement.
Product Strategy
Product Strategy
Understanding how to implement a new product concept into a business plan is a lengthy process and requires a team effort of different minds. During my product strategy course at the Leeds School of Business, my team and I completed the steps to creating a new product, in our case, a shoe insert, to provide metrics and comfortability to new runners. I oversaw my team’s work as the team leader. I worked hard on the consumer persona, brand architecture, competitors, key consumer research, big idea & marketing objectives, and creative content.
Click the image on the left for a full breakdown of my New Product Concept, Adi Inserts.
Data Analysis and Performance Metrics
Data Analysis and Performance Metrics
Creating content is a tremendous part of marketing, but it truly boils down to tracking how your audience reacts. Through my education and internship at Resident Home, I have been trained to decipher marketing data and use it to improve campaign effectiveness. I have been able to integrate my understanding of the brand I am working with with emerging trends catered to its audience.
Click the image on the right to view a school project I did for my Marketing Senior Seminar, where I analyzed the brand Skims and their campaign for the men’s line using the NFL as their spokesperson.